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404 vs 410 Status Code

Maarten Soetens 3 min read

What a 404 and a 410 Status Code Mean

The difference in a 404 vs 410 status code is what the server says about a missing page. A 404 Not Found response means nothing can be found at that address right now. A 410 Gone response means the page existed and was removed on purpose, and it is not expected to return.

Both are client error codes in the 4xx range, which means the problem lies with the requested address rather than with the server. A browser shows a 404 page to visitors, and a 410 can display a similar page with different wording. Search engines read the status code, not the page design.

Because a 404 does not state that the removal is permanent, search engines keep checking the address for a while in case the page comes back. A 410 gives a clearer signal that the page is gone for good. The wider set of codes is explained in HTTP status codes and SEO.

Google has said that both codes lead to the page being dropped from the index. A 410 may be processed slightly faster, because it removes any doubt about whether the page will return. A 404 can take longer, since crawlers may recheck the address several times before treating it as gone.

Many 404 errors are normal. Sites change, old links break and visitors mistype addresses. Search engines do not treat a 404 as a penalty, and a few missing pages will not lower the rest of a site. Problems arise when many internal links point to missing pages, when important pages disappear without a replacement, or when old URLs with real traffic or backlinks return a 404 instead of being redirected.

When a page has a close replacement, a redirect is usually better than either code. A discontinued product with a successor, for example, should redirect to that successor, as explained in 301 vs 302 redirects.

Example: A Retired Product Page

An online shop discontinues a camera model and removes its product page. If no similar product exists, returning a 410 tells search engines that the page is intentionally gone. If the shop launches a newer model that replaces it, a redirect to the new model keeps the page's links useful for visitors. Returning a 404 in this case would leave the old links without a destination.

Frequently asked questions

Does a 404 Error Hurt SEO Rankings?

Not directly. A 404 on a page that was never meant to exist is not a ranking penalty. The real risk comes from broken internal links, lost backlinks to removed pages and important content that was taken down without a replacement.

Should I Use a 410 Instead of a 404 for Deleted Pages?

Use a 410 when a page has been permanently removed and you want search engines to know that clearly. Use a 404 when the address may return or when the address never held a real page. If a suitable replacement exists, a redirect is the better choice for visitors and for search engines.

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